Kalvettu is a digital memorial platform where families can create lasting tributes for their loved ones, complete with obituaries, memory walls, photo galleries, timelines, family trees, and donation pages, accessible to friends and family anywhere in the world.
The platform needed to feel warm, dignified, and emotionally considered, while still being clear and easy to navigate for users who are often going through a difficult time.
Designed a complete platform experience spanning a public landing page, sign-in, admin dashboard, memorial creation flow, and seven distinct memorial tabs, each serving a specific purpose in celebrating a life.
The visual identity uses a warm cream palette with gold botanical illustrations, serif headings, and generous whitespace, creating an experience that feels respectful and human rather than clinical.
A personalized tribute page with portrait photo, birth and death years, location, and a full biographical write-up. Surrounded by botanical illustrations for a dignified, warm feel.
Family and friends leave tributes publicly. Posted messages are displayed in bordered quote cards with names, a living, growing wall of remembrance.
Six personal categories (favorite quote, song, movie, food, travel destination, and hobby) preserved on the profile so visitors can feel connected to who they were.
A chronological life story (birth, education, career, marriage, milestones, and passing) presented as a vertical dashed timeline with event cards and icons.
A categorized gallery (Portrait, Family Activity, Loving Couple) with a two-column grid and photo captions. A visual celebration of a life lived.
An interactive generational diagram connecting grandparents, parents, siblings, and children, giving the family a visual record of who they are and where they come from.
The landing page opens with "Honoring Lives, Preserving Memories" as the hero. Below: a search bar for finding memorials, a services grid, a live obituaries feed, a how-it-works section, featured tributes, and pricing tiers. Everything a first-time visitor needs to understand and trust the platform.
