Mobile App · AI · UX Research · 2024

Plan Any Trip,
Instantly.

Concept ✓ Figma FigJam AI Travel Mobile UX UX Research
Role
Product Designer
Duration
8 Weeks
Timeline
2024
Status
Concept ✓
View Prototype

Travel, REIMAGINED.

The Problem

Planning a trip takes too much time. Flights are on one site, hotels on another, and activities are somewhere else. Most people end up with 10 or more open tabs just to plan a single trip.

We spoke to 200+ travellers and heard the same thing: planning feels like a second job. Apps like Google Maps and TripAdvisor show too much information and help too little.

The Approach

An 8-week design process covering surveys, competitor research, and problem framing before any design work began. The goal was one AI mobile app that builds a full itinerary for you, handles all bookings, and updates when plans change.

AI does the hard work, not just as a feature. Three main flows were designed: AI trip builder, ready-made templates, and explore by place. One app, no tab juggling.

★ Research Findings

Six PAIN POINTS.

🗺️

Unstructured Planning

No single tool connects flights, stays, and activities. Users juggle 10+ tabs just to plan a weekend trip.

🤷

No Local Insights

Generic recommendations dominate. Travellers miss hidden gems that locals actually know about.

💸

Budget Inflexibility

Most apps ignore budget entirely. There's no way to see a realistic plan that fits what you can actually spend.

🔗

Scattered Services

Booking happens across multiple platforms with no unified confirmation or itinerary view.

🤖

Generic Suggestions

Recommendations don't adapt to your travel style, past trips, or personal preferences.

👥

No Group Features

Planning with others means endless group chats. No app lets a group build and vote on a trip together.

Research AT SCALE.

200+
Survey respondents across mixed demographics
12
Core problem statements distilled from data
2
Competitors studied: Google Maps and TripAdvisor
3
Primary user flows designed and prototyped
Screen 1
Screen 2
Screen 3
Screen 4
★ Solution

Six PILLARS.

01 / AI

AI Itinerary

Type a destination and what you like. The AI builds a full daily plan in seconds, based on your preferences.

02 / BOOKING

Full Booking

Book flights, hotels, and activities all in one app. One confirmation, one itinerary view.

03 / FLEX

Mix & Match

Start with an AI trip and swap out anything. Change a hotel or activity without starting over.

04 / GROUP

Group Collaboration

Invite travel partners. Vote on options. Split costs. No more endless group chats.

05 / SMART

Smart Management

Live flight alerts, rebooking suggestions, and a dynamic itinerary that updates when plans change.

06 / COMMUNITY

Community

Real reviews from real travellers. Share trips, find itineraries, and see what locals actually recommend.

8W
Full process: research, strategy, design, and prototype
10+
Revenue streams mapped: subscriptions, commissions, and B2B
3
User flows prototyped: AI trip, templates, and explore
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